Visitor Blueprint

De-anonymize unconverted website traffic with CaliberMind's Visitor Blueprint

Business value:

  1. Unlocks new targeted audiences vs just CRM onboarding alone, optimizing both quantity and QUALITY
  2. Lowers Cost-Per-Lead

How it works:

  1. Visitors come to your website, but they don't fill out a form, download content, or ask for a demo.
  2. These website visits are stored in your web analytics system (i.e. Google Analytics) as IP addresses.
  3. IP addresses are then automatically sent to CaliberMind and unmasked via an IP lookup vendor (i.e. Clearbit Reveal) to find company domain.
  4. Resultant contact information is de-duped to remove crawlers & bots, your own employees, customers, and active leads - with the intent of suppressing records & accounts that should not be targeted. Additional filtering can be performed, like only those meeting Ideal Customer Profile (ICP) score thresholds (another feature CaliberMind offers) - the data is then written back to the source CRM system.

Visitor Blueprint

How to get started:

  1. Web Analytics vendor: most everyone uses Google Analytics, but if you're aren't already using something then we're happy to discuss options. 
  2. IP Lookup data vendor: like Clearbit (Reveal), Kickfire, and Dun & Bradstreet (Visitor Intelligence).

There are two methods for leveraging enrichment data in CaliberMind.

  • Enrichment data provided by CaliberMind - CaliberMind has agreements with most of the major IP lookup data enrichment vendors, like Clearbit, Kickfire, FullContact, and Dun & Bradstreet. In most cases we can get you a better rate too! We're also able to pull data from multiple vendors into CaliberMind as a staging environment to compare before making a final selection (and sometimes, purchasing) then push back to your source systems for enrichment. 
  • BYOD - bring your own data, either through a new or existing agreement with a data enrichment vendor.

Regardless of which method you choose, we're happy to discuss strategy and provide guidance on available options and best practices.

Learn more about CaliberMind's Visitor Blueprint here.

Tony is the author of this solution article.

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