Getting Started: Enabling Hubspot for CaliberMind

How to enable your Hubspot instance for use with CaliberMind

To maximize your insights with the CaliberMind platform, we recommend performing the following:

  • Initial setup of your instance per Hubspot best practices

  • Create an API credentialed username as

    • Where YOURCOMPANY is your company’s name (no spaces, punctuation, etc)

  • At a minimum, ensure you are tracking these 5 fields in both your MAP (i.e. Hubspot) and CRM (i.e. Hubspot CRM, Salesforce, etc), in addition to your web traffic analytics platform (i.e. Google Analytics)

    • Medium
    • Source
    • Campaign
    • Content
    • Term
  • Qualify lead behavior through Google Analytics - this blog post details the process & intent behind storing unique IDs that Google Analytics generates into a custom variable

Useful Hubspot References:

Tony is the author of this solution article.

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